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The best taglines quickly succeed in coupling the hearings. Try to create a slogan that is brief and focused call to action and avoid taglines trying to say too much, are too long or too vague
Case Study: Does the work Smokey the Bear's motto, or not?
Leta's take a look at the widely recognized motto Smokey Bear as a great example. Most of you are familiar with this one: "Only you can prevent forest fires. "I admire its brevity, the focus and emphasis on the call to action. And the slogan is really happening in public participation, accounting a great responsibility for preventing forest fires in "you".
Comment
However, a colleague had another perspective to offer: "There is a problem with this theme in terms of framing. I often read how forest fires result from policy decisions public on forests and grasslands of use and development. But this slogan the limits of public thinking about other ways to solve the problems of fires forest, and cut the public debate on land use. "
Answer
Very good point, but from my perspective, a slogan can not cover everything. If it's designed to do, tends to be too long or too vague. As a result, taglines generally not large.
First thing, I have reviewed the mission of the Smokey Bear and saw that his attention is focused on educating individuals about how they can prevent forest fires. Although Smokey forth the policies development as one of four main reasons for forest fires, Smokey's website cites that 50% of forest fires are man.
Not only So Smokey is focused on educating individuals on forest fires and to engage in firefighting, including promotion. Therefore "you" the motto is not to exclude the notion of non-man, but fire and engage audiences through the use of a very personal voice. See website for more Information: http://www.smokeybear.com/wildfires.asp
What are the pros and the powerful taglines nonprofit?
Dos and don'ts Motto
DOs
Make sure your theme is working together with the name of your organization, positioning statement and key messages. The words in the sentence must be found in its position statement and key messages. The consistency of the message is the name of the game.
Focus on action and / or emotion. Use verbs, not just the names. You want your slogan is nonprofit actively engage your audience.
Examples of such work:
"Explore, enjoy and protect the planet." Â-Sierra Club
"Saving babies, and" A-March of Dimes
"Provision of World Medical Relief" A-Doctors Without Borders
Make sure it is easy to pronounce and spell, and the sounds pleasant to the ear. not publicize their struggle. Remember, you are your best communicators Â-through word of mouth.
DO NOT
Do not be generic. Be specific and as emotive as possible.
Weaknesses of a "New York Building Better
This motto might represent a construction company or the mayor's office. It is actually the motto of the provision of legal services to nonprofit other nonprofit profit.
Powerful Lawyers A-"Connection and Communities"
In the same nonprofit in another city.
No boats of a Your organization's motto can not be behind 100%. Your nonprofit must be able to deliver what it promises. In doing so, your organization reiterates its credibility. If not, you lose any you may have.
Do not throw your motto before tasting. Before embarking on his first option, to obtain information from at least 10 members of the major internal and external audiences. You can discover one of two things just do not understand, or do not feel 100% comfortable with yourself.
No change its slogan from more than once per decade. Your audience will remember and, unless the nonprofit changes its programs and services drastically, there value to maintain the same slogan for a decade or so.
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications.
Subscribe to her free e-newsletter “Getting Attention,” at http://www.nancyschwartz.com/getting_attention.html and read her blog at http://www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves.
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