Photography Marketing Set
Marketing your photography studio does not have to be expensive. I have used hundreds of marketing strategies of low cost in the last twenty years and managed build my photography studio to the point that I am one of the most popular studies and successful in my town. Here are some tips for you:
1. Create a photo display. A sample photo can be as simple as showing some small portraits at a store and offer free information about your UPS studio or more elaborate set with framed wall samples. You can even create large temporary displays in malls or at events like trade shows.
What matters is how it looks. We attract much attention with some large images, especially of women, who happen to be the target market. Shows you help create a lot of business if you play your cards right. They have a great selection of images, be presentable but never aggressive, have a system for collecting names and address those who want more information simply asking or offering a lot and keep in touch with all perspectives. It is the beginning of a potential long term and lucrative relationship.
2. Having a free gift. Limited time offer in the study session and small reprint. Tell them that there is no obligation purchase more, and seriously. You may see some sales anyway and you will acquire many long term customers if you do a good job for them.
Some just grab the free program, but the odds are good that upsell without secrecy or aggressive. Especially if you are professional and create some great images. Do this at mall displays, banks, schools or provide a list of clients from a non-competitive business in your town or city. Best gifts are the way to get your study busy, start making sales and everything to get tons of exposure.
3. Reward referrals. Make a policy to reward someone who brings references. When a customer brings a prospective customer, give them a gift of thanks, as a promotional value reprints of dollars in their study, the frames, or local spa or restaurant. As an added incentive, give a small gift for the new client also.
4. Create a tie-in with another business. Contact a local company and offer coupons for change. For example, customers receive coupons from a local restaurant, beauty salon, spa, or where your perspective typical store. A great place to start is with the customers you already have their own businesses.
5. Make your reception or waiting room "prospect and sales friendly". Whenever you create a family portrait or are shooting a wedding there are often people waiting in your reception area. Offer them snacks or something to drink. Make sure your place looks great and smells good. Make it comfortable. Use this time to increase your next sales presentation, explaining some of the items such as wall portraits and other packages and services. Answer objections that you know will come later during the sales presentation with a consultative approach and people not only trust you more, but probably will make the sale easier for you and even buy more. This is also a good time to collect the names. These people are somehow associated with you and at this point to excellent prospects.
6. Make copies of news articles about you and your study. Hang on walls or pass out. Advertisement past is better than any advertising or promotional materials that can create. Give copies of positive articles to everyone who comes in search of information.
7. Raising money for charity. Not only do you help a good cause, you get plenty of free, positive publicity and exposure. Hold a contest, offer some photography classes, distribute free pamphlets, which can easily write yourself and print for pennies by having them photocopied-think about their own exciting charity event.
8. Send press releases to local newspapers about a noteworthy event in his studio or a human interest story. Have you won a photo contest? Is there and article on photography that relates to local sites in your area or has to do with the seasons? Make your release interesting to readers, unselfish and get press coverage.
9. Give a free photography workshop or presentation at his studio. Invite members of the public and Customers family members, a party. A seminar given the opportunity to see his study and work. Offer something timely to do with how to create great photographs with cameras or offer a digital slideshow of some of their more exotic trips. You could create an exhibit dedicated to his work. Do not forget to invite the press local.
10. Leave your business cards everywhere. Whenever you are in a restaurant, leave a nice tip and your card. Fall of a low battery in the local jewelry store. Make sure the card is loaded with your best samples and print on both sides to maximize space for your sales message.
About the Author:
Robert Provencher has been a professional portrait and wedding photographer for over 25 years. Robert has authored several manuals on digital photography and photogaphy marketing.
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Article Source: ArticlesBase.com – Photography Marketing Ideas for Photographers:10 Low Cost Ideas
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